The Brazelton Code
God, Family, Work, Play
Don’t screw the order up.
Prove your Integrity Daily
Integrity is doing the right thing, even when no one is looking. Proving it involves a sacrifice of your time, effort, money, or pride. Integrity is a habit and must be fully consistent to be trustworthy. A person with integrity 99% of the time does not have integrity. Trust requires 100%.
If you are human you will occasionally miss an expectation or drop a ball. Don’t make excuses (moving the blame somewhere other than you). Your team and our clients will be patient towards someone who says “I screwed up, but I’ll fix it”. Putting the blame somewhere else (even when there’s some truth in it), is a form of whining. The client wants to know that you are fixing it, not finding a scapegoat. Learn from the mistake if possible by figuring out a way to minimize the chance of it happening again. If we learn, we turn a failure into an asset.
Be a Little Bit Better Today than you were Yesterday
Practice constant improvement. Very minor improvements stacked up day after day can make a huge difference in a year. Note you can’t improve without changing something. Be open to change. If you have an idea, try it. If it works, make it a standard. If not, discard it and move on to the next change. Innovation and improvement are only possible when we embrace change and failed/discarded ideas.
Let’s face it; our industry does not have a very professional reputation. At Brazelton Auto, that changes. Professionalism has many aspects; personal and facility/office appearance (show you have pride in your work and the company), punctuality (showing up or being ready on time), language (courteous, no cussing), and timely communications (not saying something is as wrong as saying the wrong thing).
Go the Extra Mile
The vast majority of people in the world are satisfied by simply meeting expectations. Stand out. Find a way to surprise our clients and/or your teammates. Then find a way to do it again tomorrow. If we don’t somehow figure out how to go the extra mile, we’re just another company and you’re just another employee.
Standards & Goals
Standards allow us to deliver a consistent product for a client or teammate. None of us operate independently. We all require input from another teammate and our work becomes input for another teammate. Standards are the minimum format, means, and timeliness of performing and conveying our work. If we are performance driven, we must measure performance. If it’s important, measure it. Make goals that are challenging yet achievable. Efforts are appreciated, but results are celebrated and rewarded.
Love Each Other
Once you join Brazelton Auto, whether in sales or service, you’re part of the team. Consider us your second family. Like a family, we each have our quirks (strengths, weaknesses & wierdnesses). God created each of us uniquely and none of us perfectly. And He calls on us to love each other. So what does that look like? We personally invest, we celebrate, we forgive, we laugh, we cry, we council. We walk through life together as friends, not just the guy in the next office/bay. That we stand out in the world as a group that loves each other is at least as important as the financial profits we gain.