Quality, No Quantity!

By Bill Lang | Posted in Uncategorized on Wednesday, October 30th, 2019 at 7:06 pm

This has been our moto from day one. It’s what sets us apart and why our clients trust us with their pre-owned needs.  Quality comes with a few costs though, make-ready expenses and time. 

Make-ready consists of reconditioning, up to date maintenance, and making sure the vehicle comes with 2 sets of keys, floor mats, owner manuals, etc. We spend on average $2,000 on make-ready while the industry average is $600-$700 for domestic and $1,300 – $1,500 for luxury vehicles. This isn’t because we start with lower quality cars, instead most of the money is spent on what you don’t see, the maintenance. We have seen many vehicles in our shop that still have the paper plates on them come in for hundreds to thousands of dollars in maintenance.  We also start with high quality cars that have not been in accidents and are a good platform for the reconditioning we do.  With this quality, we back it up with our Brazelton Certified Program.  This consists of a bumper-to-bumper 3-month/3,000-mile limited warranty and free Concierge Service (loaner car for life).  Also, because of our make-ready process, vehicles qualify for a full coverage extended warranty, tire & wheel policy, and windshield protection.

The other cost of time is in regard to when our clients have us go out and find a vehicle for them.  We are very particular on cars we present to our clients.  We scour our wholesale and retail outlets and go through hundreds, if not thousands of cars to find one that fits our client’s needs and our standards.  Depending on vehicle and flexibility on options it can take 2-6 weeks to find the right car. In some cases when looking for harder to find vehicles it can take 6+ weeks, so give us plenty of lead time when in the market for a pre-owned vehicle.

Occasionally we get some older unique cars, that due to their age we may not be as particular about every single item on them, but that doesn’t mean they are not a good vehicle.  However, they’re still inspected just as thoroughly, but we may be more lenient on them to keep cost down, as these are typically more budget vehicles.

Remember, most used cars we sell are ones we go out and find for our clients, though we do stock a few vehicles.  Most of these are trade-ins that we know the history on.  Others are ones that we sell a lot of (Tahoes, Suburbans, Land Cruisers, F-150s) that we come across and scoop up for inventory.  We may not always be the cheapest, but we promise we’ll be the best quality for the money, and we back it up!

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